{"id":9,"date":"2026-02-20T18:38:03","date_gmt":"2026-02-20T18:38:03","guid":{"rendered":"https:\/\/thomas.hvawordpress14.nl\/?page_id=9"},"modified":"2026-02-20T21:07:33","modified_gmt":"2026-02-20T21:07:33","slug":"moyee-coffee","status":"publish","type":"page","link":"https:\/\/thomas.hvawordpress14.nl\/?page_id=9","title":{"rendered":"Moyee Coffee"},"content":{"rendered":"\n<p>Laten we eerlijk zijn: je dagelijkse havermout-latte is waarschijnlijk de brandstof waar je op draait, maar heb je ooit stilgestaan bij de weg die die boon heeft afgelegd? Spoiler alert: bij de meeste grote merken is die weg behoorlijk krom. Enter <strong>Moyee Coffee<\/strong>, de gamechanger die de koffiewereld op z\u2019n kop zet met een flinke dosis <em>Radical Equality<\/em>.<\/p>\n\n\n\n<h1 class=\"wp-block-heading has-medium-font-size\">De Koffie-Revolutie die w\u00e9l Smaakt naar Impact \u2615\ufe0f<\/h1>\n\n\n\n<h3 class=\"wp-block-heading\">Waarom jouw koffie-esthetiek een upgrade nodig heeft<\/h3>\n\n\n\n<p>Gen Z staat bekend om het filteren van de bullshit. We willen geen loze marketingpraatjes over duurzaamheid; we willen actie. Moyee is niet zomaar een koffiemerk; het is een beweging. Terwijl de meeste koffiebedrijven alleen de rauwe bonen uit Afrika halen en de winst (het branden en verpakken) in het Westen houden, doet Moyee het anders.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">FairChain: De upgrade van Fairtrade<\/h3>\n\n\n\n<p>Je kent Fairtrade wel, maar wist je dat dit vaak slechts een pleister op de wond is? Moyee werkt volgens het <strong>FairChain<\/strong> principe. Dit betekent dat de koffie wordt gebrand in het land van herkomst (zoals Ethiopi\u00eb of Kenia).<\/p>\n\n\n\n<p><strong>Waarom dat een big deal is?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>50% meer inkomen:<\/strong> Door de bonen lokaal te branden, blijft er 50% meer waarde achter in de lokale economie.<\/li>\n\n\n\n<li><strong>Echte banen:<\/strong> Het cre\u00ebert hoogwaardig werk voor mensen in koffieproducerende landen, niet alleen voor plukkers.<\/li>\n\n\n\n<li><strong>Versheid:<\/strong> De bonen gaan sneller van de plant naar de brander.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Wist je dat? (Interessante Feitjes)<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>De 1% regel:<\/strong> Slechts een fractie van de wereldwijde koffiewinst blijft momenteel achter in de landen waar de koffie daadwerkelijk groeit. Moyee wil dit percentage radicaal verhogen.<\/li>\n\n\n\n<li><strong>CO2-vriendelijker:<\/strong> Door de keten korter en effici\u00ebnter te maken, verkleint Moyee de ecologische voetafdruk van jouw bakkie pleur.<\/li>\n\n\n\n<li><strong>Blockchain-proof:<\/strong> Moyee gebruikt blockchain-technologie zodat je precies kunt zien waar je geld naartoe gaat. Transparantie is de nieuwe standaard.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Smaak die niet teleurstelt<\/h3>\n\n\n\n<p>Laten we de <em>vibe<\/em> niet vergeten: de koffie is simpelweg fantastisch. Of je nu houdt van een fruitige filterkoffie of een krachtige espresso die je door die deadline van 03:00 uur sleept, Moyee heeft de kwaliteit die past bij jouw specialty coffee eisen. Geen bittere nasmaak, behalve die van het patriarchaat dat we ondertussen ook even afbreken.<\/p>\n\n\n\n<p><strong>Klaar om je cafe\u00efne-verslaving om te zetten in positieve impact?<\/strong> Stop met het sponsoren van grote corporates en kies voor koffie die de wereld een stukje eerlijker maakt.<\/p>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"451\" height=\"301\" src=\"https:\/\/thomas.hvawordpress14.nl\/wp-content\/uploads\/2026\/02\/Moyee-Coffee-Ethiopia-Digital-Marketing-Globally-Cool-Blog-header.jpg\" alt=\"\" class=\"wp-image-12 size-full\" srcset=\"https:\/\/thomas.hvawordpress14.nl\/wp-content\/uploads\/2026\/02\/Moyee-Coffee-Ethiopia-Digital-Marketing-Globally-Cool-Blog-header.jpg 451w, https:\/\/thomas.hvawordpress14.nl\/wp-content\/uploads\/2026\/02\/Moyee-Coffee-Ethiopia-Digital-Marketing-Globally-Cool-Blog-header-300x200.jpg 300w\" sizes=\"auto, (max-width: 451px) 100vw, 451px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p>De heerlijke koffie van Moyee!<\/p>\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@moyeecoffee\/video\/7257138424816127258\" data-video-id=\"7257138424816127258\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@moyeecoffee\" href=\"https:\/\/www.tiktok.com\/@moyeecoffee?refer=embed\">@moyeecoffee<\/a> <p>Today Tess, Kenyan Barista Champion, shows you how to make a banging coffee \u2615\ufe0f\u270c\ud83c\udffe  <a title=\"fyp\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/fyp?refer=embed\">#fyp<\/a> <a title=\"specialtycoffee\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/specialtycoffee?refer=embed\">#specialtycoffee<\/a> <a title=\"fairchain\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/fairchain?refer=embed\">#fairchain<\/a> <a title=\"drinkpink\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/drinkpink?refer=embed\">#drinkpink<\/a> <\/p> <a target=\"_blank\" title=\"\u266c Warm Nights - LAKEY INSPIRED\" href=\"https:\/\/www.tiktok.com\/music\/Warm-Nights-6695879089003169794?refer=embed\">\u266c Warm Nights &#8211; LAKEY INSPIRED<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-cover alignfull wp-duotone-rgb4448102-ffb23d-1\" style=\"margin-top:0;padding-top:4vw;padding-right:4vw;padding-bottom:4vw;padding-left:4vw;min-height:50vh;aspect-ratio:unset;\"><img decoding=\"async\" class=\"wp-block-cover__image-background wp-image-334\" alt=\"\" src=\"https:\/\/pd.w.org\/2022\/01\/2661f82cd1ba9172.16386413.jpg\" data-object-fit=\"cover\"\/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-90 has-background-dim\" style=\"background-color:#2c3066\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-container-core-group-is-layout-d6743c7d wp-block-group-is-layout-flow\">\n<p class=\"has-text-align-center has-text-color\" style=\"color:#ffb23d;font-size:160px;font-style:normal;font-weight:700;letter-spacing:-2px;line-height:0.9;text-transform:uppercase\">Stop de keuzestress. Ontdek jouw koffie-match in 30 seconden!<\/p>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-color has-background has-custom-font-size wp-element-button\" style=\"color:#2c3066;background-color:#ffb23d;padding-top:32px;padding-right:48px;padding-bottom:32px;padding-left:48px;font-size:20px;font-style:normal;font-weight:700;letter-spacing:1px;text-transform:uppercase\">Doe nu de quiz!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\">Neem contact met ons op!<\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Laten we eerlijk zijn: je dagelijkse havermout-latte is waarschijnlijk de brandstof waar je op draait, maar heb je ooit stilgestaan bij de weg die die boon heeft afgelegd? Spoiler alert: bij de meeste grote merken is die weg behoorlijk krom. Enter Moyee Coffee, de gamechanger die de koffiewereld op z\u2019n kop zet met een flinke [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-9","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Moyee Coffee - Moyee Coffee<\/title>\n<meta name=\"description\" content=\"De lekkerste specialty coffee met een eerlijk verhaal. Van blockchain-traceerbaarheid tot 50% meer waarde voor de boer. Upgrade je koffieritueel met Moyee.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thomas.hvawordpress14.nl\/?page_id=9\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Moyee Coffee - Moyee Coffee\" \/>\n<meta property=\"og:description\" content=\"De lekkerste specialty coffee met een eerlijk verhaal. Van blockchain-traceerbaarheid tot 50% meer waarde voor de boer. Upgrade je koffieritueel met Moyee.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thomas.hvawordpress14.nl\/?page_id=9\" \/>\n<meta property=\"og:site_name\" content=\"Moyee Coffee\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-20T21:07:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/thomas.hvawordpress14.nl\/wp-content\/uploads\/2026\/02\/Moyee-Coffee-Ethiopia-Digital-Marketing-Globally-Cool-Blog-header.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"451\" \/>\n\t<meta property=\"og:image:height\" content=\"301\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/thomas.hvawordpress14.nl\/?page_id=9\",\"url\":\"https:\/\/thomas.hvawordpress14.nl\/?page_id=9\",\"name\":\"Moyee Coffee - Moyee Coffee\",\"isPartOf\":{\"@id\":\"https:\/\/thomas.hvawordpress14.nl\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/thomas.hvawordpress14.nl\/?page_id=9#primaryimage\"},\"image\":{\"@id\":\"https:\/\/thomas.hvawordpress14.nl\/?page_id=9#primaryimage\"},\"thumbnailUrl\":\"https:\/\/thomas.hvawordpress14.nl\/wp-content\/uploads\/2026\/02\/Moyee-Coffee-Ethiopia-Digital-Marketing-Globally-Cool-Blog-header.jpg\",\"datePublished\":\"2026-02-20T18:38:03+00:00\",\"dateModified\":\"2026-02-20T21:07:33+00:00\",\"description\":\"De lekkerste specialty coffee met een eerlijk verhaal. Van blockchain-traceerbaarheid tot 50% meer waarde voor de boer. Upgrade je koffieritueel met Moyee.\",\"breadcrumb\":{\"@id\":\"https:\/\/thomas.hvawordpress14.nl\/?page_id=9#breadcrumb\"},\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/thomas.hvawordpress14.nl\/?page_id=9\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\/\/thomas.hvawordpress14.nl\/?page_id=9#primaryimage\",\"url\":\"https:\/\/thomas.hvawordpress14.nl\/wp-content\/uploads\/2026\/02\/Moyee-Coffee-Ethiopia-Digital-Marketing-Globally-Cool-Blog-header.jpg\",\"contentUrl\":\"https:\/\/thomas.hvawordpress14.nl\/wp-content\/uploads\/2026\/02\/Moyee-Coffee-Ethiopia-Digital-Marketing-Globally-Cool-Blog-header.jpg\",\"width\":451,\"height\":301},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/thomas.hvawordpress14.nl\/?page_id=9#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/thomas.hvawordpress14.nl\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Moyee Coffee\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/thomas.hvawordpress14.nl\/#website\",\"url\":\"https:\/\/thomas.hvawordpress14.nl\/\",\"name\":\"Moyee Coffee\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/thomas.hvawordpress14.nl\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/thomas.hvawordpress14.nl\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"nl-NL\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/thomas.hvawordpress14.nl\/#organization\",\"name\":\"Moyee Coffee\",\"url\":\"https:\/\/thomas.hvawordpress14.nl\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\/\/thomas.hvawordpress14.nl\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/thomas.hvawordpress14.nl\/wp-content\/uploads\/2026\/02\/images.png\",\"contentUrl\":\"https:\/\/thomas.hvawordpress14.nl\/wp-content\/uploads\/2026\/02\/images.png\",\"width\":225,\"height\":225,\"caption\":\"Moyee Coffee\"},\"image\":{\"@id\":\"https:\/\/thomas.hvawordpress14.nl\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Moyee Coffee - Moyee Coffee","description":"De lekkerste specialty coffee met een eerlijk verhaal. Van blockchain-traceerbaarheid tot 50% meer waarde voor de boer. Upgrade je koffieritueel met Moyee.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/thomas.hvawordpress14.nl\/?page_id=9","og_locale":"nl_NL","og_type":"article","og_title":"Moyee Coffee - Moyee Coffee","og_description":"De lekkerste specialty coffee met een eerlijk verhaal. Van blockchain-traceerbaarheid tot 50% meer waarde voor de boer. Upgrade je koffieritueel met Moyee.","og_url":"https:\/\/thomas.hvawordpress14.nl\/?page_id=9","og_site_name":"Moyee Coffee","article_modified_time":"2026-02-20T21:07:33+00:00","og_image":[{"width":451,"height":301,"url":"https:\/\/thomas.hvawordpress14.nl\/wp-content\/uploads\/2026\/02\/Moyee-Coffee-Ethiopia-Digital-Marketing-Globally-Cool-Blog-header.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Geschatte leestijd":"3 minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/thomas.hvawordpress14.nl\/?page_id=9","url":"https:\/\/thomas.hvawordpress14.nl\/?page_id=9","name":"Moyee Coffee - Moyee Coffee","isPartOf":{"@id":"https:\/\/thomas.hvawordpress14.nl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/thomas.hvawordpress14.nl\/?page_id=9#primaryimage"},"image":{"@id":"https:\/\/thomas.hvawordpress14.nl\/?page_id=9#primaryimage"},"thumbnailUrl":"https:\/\/thomas.hvawordpress14.nl\/wp-content\/uploads\/2026\/02\/Moyee-Coffee-Ethiopia-Digital-Marketing-Globally-Cool-Blog-header.jpg","datePublished":"2026-02-20T18:38:03+00:00","dateModified":"2026-02-20T21:07:33+00:00","description":"De lekkerste specialty coffee met een eerlijk verhaal. Van blockchain-traceerbaarheid tot 50% meer waarde voor de boer. Upgrade je koffieritueel met Moyee.","breadcrumb":{"@id":"https:\/\/thomas.hvawordpress14.nl\/?page_id=9#breadcrumb"},"inLanguage":"nl-NL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/thomas.hvawordpress14.nl\/?page_id=9"]}]},{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/thomas.hvawordpress14.nl\/?page_id=9#primaryimage","url":"https:\/\/thomas.hvawordpress14.nl\/wp-content\/uploads\/2026\/02\/Moyee-Coffee-Ethiopia-Digital-Marketing-Globally-Cool-Blog-header.jpg","contentUrl":"https:\/\/thomas.hvawordpress14.nl\/wp-content\/uploads\/2026\/02\/Moyee-Coffee-Ethiopia-Digital-Marketing-Globally-Cool-Blog-header.jpg","width":451,"height":301},{"@type":"BreadcrumbList","@id":"https:\/\/thomas.hvawordpress14.nl\/?page_id=9#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/thomas.hvawordpress14.nl\/"},{"@type":"ListItem","position":2,"name":"Moyee Coffee"}]},{"@type":"WebSite","@id":"https:\/\/thomas.hvawordpress14.nl\/#website","url":"https:\/\/thomas.hvawordpress14.nl\/","name":"Moyee Coffee","description":"","publisher":{"@id":"https:\/\/thomas.hvawordpress14.nl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/thomas.hvawordpress14.nl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"nl-NL"},{"@type":"Organization","@id":"https:\/\/thomas.hvawordpress14.nl\/#organization","name":"Moyee Coffee","url":"https:\/\/thomas.hvawordpress14.nl\/","logo":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/thomas.hvawordpress14.nl\/#\/schema\/logo\/image\/","url":"https:\/\/thomas.hvawordpress14.nl\/wp-content\/uploads\/2026\/02\/images.png","contentUrl":"https:\/\/thomas.hvawordpress14.nl\/wp-content\/uploads\/2026\/02\/images.png","width":225,"height":225,"caption":"Moyee Coffee"},"image":{"@id":"https:\/\/thomas.hvawordpress14.nl\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/thomas.hvawordpress14.nl\/index.php?rest_route=\/wp\/v2\/pages\/9","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thomas.hvawordpress14.nl\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/thomas.hvawordpress14.nl\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/thomas.hvawordpress14.nl\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thomas.hvawordpress14.nl\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9"}],"version-history":[{"count":6,"href":"https:\/\/thomas.hvawordpress14.nl\/index.php?rest_route=\/wp\/v2\/pages\/9\/revisions"}],"predecessor-version":[{"id":25,"href":"https:\/\/thomas.hvawordpress14.nl\/index.php?rest_route=\/wp\/v2\/pages\/9\/revisions\/25"}],"wp:attachment":[{"href":"https:\/\/thomas.hvawordpress14.nl\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}